What's Area management / Town management?

"In recent years, area management initiatives have been put into practice in various parts of the country, including central Tokyo, commercial areas in local cities, and suburban residential areas. The area management promotion manual (2008) issued by the Ministry of Land, Infrastructure, Transport and Tourism stated that “Independent management by residents, business owners, landowners, etc., to maintain and improve the favorable environment and value of the region is defined as a ""area management""."" In addition, the Regional Revitalization website of the Cabinet Secretariat / Cabinet Office states that “Efforts to actively carry out community development and local management (management) mainly by the private sector in specific areas” . In any case, a wide range of solving problem, revitalization and improvement of the town should be led by the public, not the government. In addition, it is an effort to build area brand power that attracts people. At last, it is an effort to proactively focus on activities such as events and information transmission from the conventional hardware-oriented town development. ""Town management"" is a synonym although there is a difference in the area of the target area"

How we think about area management

  • 1Aimed at designaated area where a variety of people, uses,regional resources are mixed
  • 2Manage the area while coordinating transversely and comprehensive by specialized system
  • 3Efforts to foster a sense of belonging to the region and ultimately improve the image and brand power

Expected effects of introducing area management


"QUOL is a “making prosperity(= we call it ""Nigiwai"" in japanse) company” that uses the “area management” system to create liveliness and enrich people's lives in the areas of urban development. In recent years, as a pioneer of area management, which is a new regional management and management method that has been actively introduced by major real estate companies and governments, we will practice various town planning based on various achievements. We have the skills and system to consistently provide “consulting”, a “consultation” that keeps the bustle, and “support” that supports the bustle, which are the elements of continuous bustling."

Company Information

QUOL Co., Ltd.
6-16-7-101 Jingumae Shibuya-ku, Mitake Building No. 101 No. 150-0001
Establishment date
20 million yen
Kurihara Tomomi
15 people(July 2019)
Major banks
三菱東京UFJ銀行大伝馬町支店 ・ みずほ銀行青山支店 ・ 東京都民銀行東日本橋支店 ・ 大東京信用組合青山支店 ・ 西武信用金庫渋谷東支店 一級建築士事務所 東京都知事登録 第51301号
Registration license number
First class architect office Tokyo Governor Registration No. 51301
"Urban development consulting Event planning and management Workshops for human resource development and education Planning and management of seminar Restaurant management"
Main business partners
AD KINTETSU, ITOCHU Property Development, Ltd. , NTT Urban Development Corporation , Osaka Terminal Building Co., Ltd. ORIX Real Estate Corporation,KAJIMA CORPORATION,Keikyu Corporation ,THE SANKEI BUILDING CO., LTD. ,JR East Design Corporation ,SHIMIZU CORPORATION , TOKYU LAND CORPORATION ,TOKYO GAS CO.,LTD. ,TOKYU CORPORATION ,Tokyo Tatemono Co.,Ltd. ,TEPCO Power Grid, Incorporated (TEPCO Power Grid) ,Tokyo Big Sight Inc. ,Nagoya Railroad Co.,Ltd. ,Nippon Design Center,Inc. ,NIPPON STEEL KOWA REAL ESTATE CO.,LTD. ,NIPPON TOCHI-TATEMONO Co.,Ltd. ,Hakuhodo Incorporated  ,Panasonic Corporation ,East Japan Railway Company ,FUKUOKA JISHO CO.,LTD.  ,PRINCE HOTELS, INC. ,Mitsui Fudosan Co., Ltd. ,MITSUBISHI ESTATE CO., LTD. , Meitetsu Real Estate Development Co.Ltd. ,MORI Building co.,Ltd ,Yasuda Real Estate Co.,Ltd. ,City of Yokohama ,YOMIKO ADVERTISING INC.


Tomomi Kurihara

Tomomi Kurihara
QUOL Co., Ltd. CEO
(Area management designer (first-class architect))

"After graduating from Kyoto Institute of Technology, worked at MORI Buikding. When he was working at MORI Building, was engaged in town management while undertaking large-scale complex development in the city center, and planning development of commercial facilities and others. He found new possibilities of ""town planning” after while producing events and illumination that utilize the whole area. After retiring from the company in 2005, he established ""QUOL"", an area management special consulting company. At the same time, he opened his own school to spread area management not only in central Tokyo but also in various parts of Japan, providing experience and skills as the principal."