In recent years area management efforts have been practiced throughout the country, such as the downtown area of large cities, commercial areas in rural cities, and suburban residential areas. In the Area Management Promotion Manual (2008) issued by the Ministry of Land, Infrastructure ,Transport and Tourism, it is defined as "initiative by residents, business owners, landowners, etc. to maintain and improve good environment and regional value". In the Cabinet Secretariat and the Cabinet Office's Regional Revitalization Website, it is stated that (It is to be desired) actively engage in community and regional management with specific areas by the private people.
In any position, It is defined that private people rather than government should take an initiative to vitalize and improve the town in addition to improve the area brand that attracts people. Also, to change from hard to soft, it is to be desired to actively carries out making events and information dissemination as the main body.
In QUOL, the following three points are considered to be important.
- various stakeholders who act as the main body will make the area busier, and solve the problems.
- Manage the area while coordinating transversely and comprehensive by specialized system.
- Not for the purpose of attract customers or sales promotion, but for the regional area branding and enhance the image of the area.
In addition, "Town Management" is a synonym, although there is a difference in the size of the target area.