In recent years area management efforts have been practiced throughout the country, such as the downtown area of large cities, commercial areas in rural cities, and suburban residential areas. In the Area Management Promotion Manual (2008) issued by the Ministry of Land, Infrastructure and Transport, it is defined as "initiative by residents, business owners, landowners, etc. to maintain and improve good environment and regional value" It is done. In the Cabinet Secretariat and the Cabinet Office 's Regional Creation Website, it is stated that "efforts to actively engage in community development and regional management (management) with the private sector as a unit, with specific areas as the unit" .
In any position, it is an initiative aiming at the formation of brand power that attracts people, in addition to broad problem solving, vitalization and improvement of the town by the democratic lead, not the official, It is an initiative that actively carries out activities of soft areas such as events and information dissemination as the main body.
In QUOL, the following three points are considered to be important according to these.
- Various stakeholders will act as the main body, making crowds and problems solved
- Regional management while coordinating cross-cutting and comprehensive with a specialized system
- Is the purpose of implementation not attracting customers or promoting sales, but improving the brand power and image of the region?
In addition, "Town Management" is a synonym, although there is a difference in the size of the target area.