ABOUT Area Management

In recent years area management efforts have been practiced throughout the country, such as the downtown area of large cities, commercial areas in rural cities, and suburban residential areas. In the Area Management Promotion Manual (2008) issued by the Ministry of Land, Infrastructure and Transport, it is defined as "initiative by residents, business owners, landowners, etc. to maintain and improve good environment and regional value" It is done. In the Cabinet Secretariat and the Cabinet Office 's Regional Creation Website, it is stated that "efforts to actively engage in community development and regional management (management) with the private sector as a unit, with specific areas as the unit" .

In any position, it is an initiative aiming at the formation of brand power that attracts people, in addition to broad problem solving, vitalization and improvement of the town by the democratic lead, not the official, It is an initiative that actively carries out activities of soft areas such as events and information dissemination as the main body.

In QUOL, the following three points are considered to be important according to these.

  • Various stakeholders will act as the main body, making crowds and problems solved
  • Regional management while coordinating cross-cutting and comprehensive with a specialized system
  • Is the purpose of implementation not attracting customers or promoting sales, but improving the brand power and image of the region?

In addition, "Town Management" is a synonym, although there is a difference in the size of the target area.

quolity up of area branding & Image improve of the area


We will realize regional brand by new town development method such as area management · town management. We will consistently do it from strategy construction based on the perspective of the developer to site operation such as planning, design, event, information dissemination and so on. I am good at creating bustling, information dissemination, making mechanisms to earn money, especially in public spaces such as parks, plazas and road spaces.


QUOL utilizes the method of area management and town management to provide consistent service from local strategy development to operation.

Improve image of target area, improve brand, improve asset value


ACCESS 5-7-18 Jingumae Shibuya-ku, Tokyo Plaza Aoyama No. 103 No. 150-0001
Establishment date July 8, 2005
Capital 10 million yen
CEO Kurihara Tomomi
employee 15 people (July 2017)
Registration license number First class architect office Tokyo Governor Registration No. 51301


Tomomi Kurihara

President of QUOL Corporation
Area management designer (first-class architect)

Born in Kyoto City in 1966.
After graduating from Kyoto Institute of Technology, worked at a major developer.
When he was a major developer, was engaged in town management while undertaking large-scale complex development in the city center, and planning development of commercial facilities and others. He found new possibilities of "town planning” after while producing events and illumination that utilize the whole area.

After retiring from the developer in 2005, he established "QUOL", an area management special consulting company.
We call ourselves an area management designer and conduct strategic regional branding consulting incorporating “e li ma ne ” and design method. In the future, we are seeking a business model that straddles facilities, operations and business aiming at industrialization of area development.